published on Absolutely West Essex
Abbi Mullan, of Loughton-based business WOW HYDRATE, on the reasons why their healthy sports drink has won over the stars of the sport and fitness industry
Our amazing team, as well as our ambassadors, have done an incredible job of raising awareness and educating consumers on WOW Hydrate since our early days. Today, we are clearly recognised as a leading sports drink, have grown our team, and are supported by some of the best athletes in the world.
Professional footballer Ruben Loftus-Cheek was the first ambassador to join us. From there, the WOW HYDRATE family has grown significantly. Tyson Fury, Kevin De Bruyne, Harry Maguire and Manu Tuilagi are just some of the ambassadors we work very closely with, and we are also the official hydration partners of Matchroom Boxing, MTK Global and Castleford Tigers.
On the lookout for a healthy, low-calorie, fat-free and sugar-free vitamin drink to incorporate into their day-to-day diets, our founders Neil Young and Dean White were unable to find the perfect product. After discovering this gap in the market, they got to work on developing drinks that were not only packed full of goodness, but also full of flavour. Backed by science and supported by some of the best athletes in the world, our electrolyte and protein waters can be purchased today in the UK as well as the UAE, which is the first step towards international expansion.
From day one, we wanted to ensure that every consumer benefited from truly healthy hydration. This meant that we didn’t want any of the goodness in our drinks to be lost through degradation – that’s why we created our push-cap. All you simply need to do is remove the cap on the bottle and push down the red button to release the ingredients. Then, give the bottle a good shake, and your WOW HYDRATE is good to go. Many external factors affect the stability of vitamins, including temperature, oxygen levels, humidity, light and pH. Our push-cap protects the vitamins and keeps their levels stable.
Every bottle of WOW HYDRATE Electrolyte offers three essential electrolytes, as well as vitamins C, D and B6, while every bottle of WOW HYDRATE Protein offers 20g of collagen protein, essential BCAAs and vitamins C, D and B6. Electrolytes are essential minerals that are crucial to many key functions in the body. Often lost through sweat, they help to balance the body’s pH level and contribute to normal muscle function. This is why we recommend drinking WOW HYDRATE Electrolyte before, during and after exercise. Collagen is a powerful protein that supports and promotes muscle growth, and aids performance of regular exercisers. Amongst other health benefits, vitamin C helps to protect cells and keep them healthy, vitamin D helps to prevent the entry and spread of diseases, and vitamin B6 is essential to ensure we do not impair immunity.
WOW CLUB is an exclusive platform for members that boasts a number of incredible benefits. When you sign up to our Gold membership online, you will receive two cases of our drinks per month, access to over 600 workouts, a free gym kit worth over £200, workout and meal plans, exclusive content from ambassadors, and tips and advice from experts. Plus, you’ll also have the opportunity to enter giveaways, which include the likes of Tyson Fury’s signed boxing gloves.
We have big goals for 2021 and are currently working on a number of exciting campaigns. Keep your eyes peeled for our grassroots initiative launching in the summer – we will be teaming up with Tesco and Harry Maguire will be helping to spread the message of healthy hydration. After signing up to the initiative, your grassroots team will not only be able to pick up WOW HYDRATE in Tesco stores for free, but you will also have the opportunity to win prizes, such as meeting him in person.