Future Trends in the Functional Beverage Market
the time of the dispensing cap has come. Caps that consumers can twist, turn, punch, pull, squeeze, or otherwise manipulate in myriad other ways.
“It’s going to be a tidal wave in the next three to five years, The story is finally starting to be told and realized.”
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THE INNOVATION
The ViCAP
In recent years many new “added- value” beverages have been introduced to the market, but they all have one inherent flaw: scientific studies have shown that natural ingredients, vitamins and other time-sensitive supplements, which make drinks “functional”, tend to lose their efficacy when they come into contact with the base liquid, light and oxygen. ViCap offers the perfect solution to prevent this degradation from occurring.
The longer the ingredients are in contact with the base liquid the weaker they become
Potency and power is being maintained until the moment of consumption.
